Stanija's

BIOGRAPHY

Stanija Dobrojevic is a Serbian celebrity and media icon, her name has become synonymous with beauty, glamour, and controversy. A true phenomenon who graced from the covers of prestigious magazines to the screens of TVs and into the hearts of millions cross the Balkan and beyond.

Today, Stanija stands as the most followed influencer and recognized female figure in Serbia, a multimedia TV personality and a businesswoman with a prestigious university degree. Her rise to stardom includes unforgettable appearances in “VIP Survivor Costa Rica”, “Farma”, and “Zadruga”, as well as an acting debut in the series “Zvezdara”.

She made waves in the music world with her hit single “Glavni Akteri”, became the face of major brand campaigns, with a massive following on social media — every post she makes sparks headlines and online discussion.

Her journey has been nothing but extraordinary and her life story reads like a Hollywood screenplay.

Childhood and Studies

Born on March 17th, 1985, in Croatia, her childhood was tragically marked by war. She enjoyed a carefree childhood until the age of 10 when, in a single day, her world was shattered.

On May 1st, 1995, during operation “Bljesak”, her father was brutally murdered, their house was burned down, and a bomb was thrown at their car. Her father, a highly respected political figure and patriot, had been deeply involved in national politics from 1991 until his death. In the wake of this devastating event, Stanija fled with her mother Slavica and younger brother Sani to Serbia, where they sought refuge and rebuilt their lives.

Despite their traumatic past, Stanija thrived. She was a straight-A student, won countless academic awards, and served as president of the student parliament of Economic School “9.Maj” in Sremska Mitrovica. She later followed in her father’s footsteps, earning her degree from the prestigious Faculty of Economics in Novi Sad. Her brother Sani also graduated and is now a successful veterinarian. As a student, Stanija joined the U.S. “Work & Travel” program and her first student job was at Caesars Entertainment in Atlantic City as a blackjack dealer.

She didn’t stop working until she had saved her first $100,000, returned to Serbia, and invested in real estate — it was her first step toward financial independence early in life.

Breaking Into Fame

So, how did Stanija become one of the most famous women in the Balkans? In 2010, Stanija won the Playboy beauty competition in New Jersey, which led to a life-changing invitation to Hugh Hefner’s Playboy Mansion in Hollywood.

At the peak of The Girls Next Door era on E! it was a moment making her the first Serbian woman to break into mainstream American pop culture. She went on to grace the covers of “Playboy”, “Maxim”, “CKM”. American magazine “Complex” listed her among Serbia’s Top 10 Most Beautiful Women, solidifying her image as a “Serbian sex symbol”. Her appearances on top-rated reality shows like “VIP Survivor Costa Rica”, The “Farm”, and “ZADRUGA” won the hearts of viewers not just with her looks – but with her personality and unapologetic authenticity.

With her rising popularity, Stanija launched the hit song “Glavni Akteri” written by legendary songwriter Marina Tucaković and backed by Serbia’s top producers, reaching over 1 million YouTube views in just 24 hours. She toured elite clubs across Europe, from Switzerland to Germany, Austria to Italy. But fame didn’t always mean fulfillment. The constant touring, performances, paparazzi and pressure left her emotionally drained. Stanija made the brave decision to step back from music. In a stunning act of betrayal, her former team retaliated by deleting her YouTube channel, erasing her music videos with millions of views and years of work in an instant. With stardom came a darker side.

Her name was frequently exploited for clickbait, lies, and tabloid scandals. Over 90% of the content written about her was false, clickbait generated to profit off her name. But she fought back and won, defending her name through the courts.

Love Life

Her love life, always a topic of national obsession, only fueled the fire. Stanija was engaged three times and deeply involved in several public relationships. From national football player Gojko Kačar, to her longest love Šareni, and model Marko Marković, her romances were widely followed and often sensationalized.

But none compared to the media explosion caused by her 2023 engagement to Asmin Durdžić. Just as wedding plans were underway, a woman went on national television claiming she is Asmin’s wife. The story became the biggest love scandal in the Balkans. 

A New Chapter

In the middle of the biggest media scandal of her love life, Stanija decided to step away from the spotlight and relocated to Miami, choosing privacy, reflection, and personal reinvention. Her American life remains intentionally low-profile, with glimpses shared only through carefully curated social media posts.

Although her team wants her to use education and star power to enter Serbian politics and continue her father’s legacy, who gave his life for Serbia, Stanija is currently focused on her beauty brand Stanija Organic Cosmetics and new project Sbombs, as well as on humanitarian work—helping abandoned children and supporting Serbian monasteries. 

The Woman Behind the Fame

Stanija Dobrojević represents the complexity of modern fame. A woman who turned tragedy into triumph, controversy into conversation, and beauty into a brand. Every setback sparked her flame.

Stanija’s New Era is coming — and everything’s about to change!

Contact Stanija

@ Stanija Dobrojevic ©